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Letter for launching a writing business

This came from a very well known copywriter that I admire and respect. I know it's long but the letter is effective:

https://s3.amazonaws.com/b2blauncher/B2BL_Letter.pdf?inf_contact_key=5da3997ffcac5268b73483d58c604b65e9fa53a2afcfd4c550495403da0df6e8

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