So after checking Faye's Brand Resolutions 2020 - Goal setting for the next decade, I came back here to work on my target markets.
As a working business, I have a very well defines niche - cute illustrations for children and children at heart. I am mostly selling through Instagram ( www.instagram.com/justlenival) and my FB page. I also frequent bazaars and craft fairs.
I divided my research based on my products. For the main product that I am selling, my illustrations and prints based on these, the target market consists of:
- Parents & Guardians
Age: anywhere between 25-65
Gender: Both, but mostly female
Job Role: Any Income: Medium to high
Education: Any will do
Children: yes or expecting
Pets: yes or have a fave animal
They should be friendly and open, with a childlike mind, like creativity. People who love fun and quirky wall art and enjoy storytelling Individuals who encourage visual development. They should prefer quality products as I use high-end paper and inks, as my artwork is printed in limited quantities.
- Children book authors & book houses
Suitable books would be picture storybooks, coloring books, short story books catered towards children four and above. I prefer working with smaller publishing houses and not fully established authors. For my stationery line (stickers, pads, greeting cards, printables), the target market consists of:
- All people who need to plan their day and like fun quirky illustrations here and there, they also enjoy the watercolor feel and look of the illustration