My website (www.jjanneanthony.com) officially went live 4 days ago and I'm trying to lean everything I can SEO. This was a really great introductory class that broke everything down for beginners like me. There was so much to learn but there was 5 great nuggets that I made sure to highlight and remember.
Overview of SEO:
Direct - 43.38%
Email - 0.36%
Search - 27.79%
Social Media - 5.81 %
Direct Ads - 1.54%
Don't become too metric obsessed. He suggest checking your metrics week-to-week.
You want to avoid pogo sticking as niece as possible. (Engagement and visitor experience is so important.)
When thinking about a domain name, think about you can brand. Amazon purposely didn't name themselves commerce.com or buyeverythingontheinternet.com. They chose a name that was brand able and could build an association with it.
Find the intersection of:
what you are good at -> where you're audience is paying attention -> where you can provide unique value.
If you can find the intersection of that you will be successful.