Learning Letterforms - Lal Mirch Indian Restaurant
So I want to start by apologizing for my terrible draftsmanship! I really suck at drawing letters and suck more at vectorizing them. I'm currently just starting to learn traditional calligraphy and trying to allow myself to dive into something that i've always admired but i've been to afraid to take the plunge and do - working with letters! i'm a huge lettering fan/type geek - but from afar :)
I learned so much from this class and i practiced plotting my points for an embarrassing amount of time. I decided to put my focus for this project on analyzing the letterforms and really using Jessica's checklist (which is invaluable, is it not??). I have a long way to go, because i'm pretty sure i butchered this logo :) Thank you Jessica for putting so much effort into making this course so chock full of value. You are amazing!
Fake Client Brief:
The client felt that their current logo was too blah and wanted to bring some personality into it. They want their restaurant to feel a little whimsical and that its an informal environment while still being elegant. Here is the original logo in all its raster-madness:
Here is my process starting with the big picture analysis:
A representative first draft sketch:
Where i am at now - certainly not finished even by a long shot. If i could finish this i would massage all of the kinks out of the letters and get everything as smooth and flowing and monoline as possible. And i would spend a lot of time fixing the swashes. I would also like to add some shape that felt like India into the swash, subtly. But maybe in the future. Anyway here it is: