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Tara Andrews

Designer & Illustrator

209

5

Leaping Hare Logo

I joined in the 30 day logo design challenge and am already motivated and excited to create some new logos. 

For this project I'd like to make a leaping rabbit caught in mid leap. I love the profile and how they look like they are in flight and so focused about moving forward. I also love the suggestion of movement.

My Moodboard

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Here are a few of my sketches. I worked with some varying sized circles to get the shapes. I am really liking how this is coming together but would love to hear feedback or suggestions.

I tried both profiles of the rabbit (legs outstreched and legs crossing) but the leaping one offered a more attractive profile for a logo.

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I also tried some sketches with four feet and with only two. I kind of prefer the two feet simplified profile. What do you think?

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I did another sketch to incporporate some type into the logo and also bring the ears back to give the impression of speed. 

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Then the fun part in Illustrator.

With my grid visible.

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and then without. Not sure if I will include a nose and eye or not. Will play with a few options.

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I added some shadows under the legs and took out the nose. I also added some type to make it more speedy looking and played with some colours. Here is the result.

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Let me know any suggestions and comments if you can see ways to improve on the design.

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