Jeffrey Tuason

Designer, LaK Footwear

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LaK Footwear

Mission Statement:

Lak shoes strives to bring high quality and stylish footwear at affordable prices. Minimalist styling, in conjuction with quality materials and construction, has become a staple in men's footwear. However, these sneakers come with a price tag more in line with a French fashion house. It has become commonplace to see simple stylings at high end prices, with sneakers retailing close to, or even beyond, $400.

Lak offers superior quality products for EVERY stylish person.

About Us:
Lak, pronouced lake, was conceived as a brand that caters to the ever growing population of fashion conscious men. Style now a days comes from all walks of life, and is no longer dictated by high end lines or big fashion houses. You no longer have to break the bank to buy tailor fitted shirts, chinos, denim, or suits, with each piece looking just as stylish as its expensive counterpart.

Footwear is a market with a great divide. There are a number of exquisitely constructed shoes, made of premium materials. However, these shoes will cost well over $200.

On the flip side, shoes retailing at a more affordable price will leave you sacrifcing quality significantly. These shoes are produced of lower quality materials, which leave the impression that they are constructed of plastic leathers and cloth canvases, glued to a generic outsole.

Lak aims to produce premium pieces, without the premium prices.

Slogan:

"Forever"

For the entirety of this project, I've been struggling to string together a short and catchy phrase that encompasses who we are and what we do. Then last night it hit me in the face. I looked down and saw the word "Infinity" embroidered on a pair of my sister's Nike ID Roshe Runs.

I thought about what Infinity meant, and simply, put it means Forever.

Forever is a word that really struck a cord with me. When you think of a quality product, you imagine that it should last forever. When you think of a successful brand, you recall that it has been around forever. Even though our time here is temporary, we all hope that we leave a mark on this world that will last forever.

With Lak, we hope that we have a brand and product with longevity. Although each pair of shoes may not last a lifetime, we hope to produce quality and stylish products that will keep the brand alive forever.

Extra Credit: Availability Test

How well does LaK stand up against the language barrier?

Click the link below to find out.

https://vimeo.com/72873316

Wordmark:

Our word mark is a basic font, and like our designs ,very minimal.  This can be scaled up or down accordingly to fit our specific needs.   We wanted to keep in theme with minimalist stylings in our wordmark, and have our products and designs speak for themselves. 

FYI: For those wondering how we came up with the name LaK, the L and K stand for the names of two women/girls who are dear to all of us at LaK. They stand for La (full name Carmela) and Kristen. La is the late wife of my cousin who recently passed due to cervical cancer.  Kristen is my younger sister who has been battling osteosarcoma (bone cancer) for the past 6 years.  She was first diagnosed in 2007 at the age of 16. 

We wanted to pay tribute to them and et them, and everybody else know, how much they inspire us everyday in everything we do. 

Mock Up w/ WordMark:

Icon:

Our icon is a triangle symbol that, at first glance, looks like it has random lines drawn through it. In actuality, these lines form the letters of LAK, with the K reversed to fit within the triangle. The image above shows the icon taken apart to form the letters with the backwards K, with the last image showing LAK spelled correctly with the K flipped in the correct direction and its top leg extended. This might turn into a second type of word mark as well. 

We wanted our icon to be concise, minimal, and somewhat abstract. This icon depicts our minimal theme, and is an abstract interpretation of the company name. It's really easy to identify, and it looks weird enough to be cool.

MORE MOCK UPS:

We aren't looking to do much apparel or cut and sew pieces but we wanted to see what our name would look like on a tag.

Bags, however, are products we really enjoy and use in our everday lives.  We would love to be able to create them down the line.

NOW FOR THE SHOES!

Just a DISCLAIMER: I am by no means an expert at illustrator/photoshop, so I apologize in advance if the following images offend anyone. All feedback/criticism is welcome! 

THEME: 

Minimalist styles with color accented toes and/or heels. Each shoe will feature a solid upper with a pop of color at the toe and/or the heel. 

All styles and colorways are yet to be finalized. 

As of right now we don't have formal names for the shoes. So we're going to go with the numeric system. Starting with...

EDIT: Preliminary shoe names have been added!

SHOE 1:

CRESCENT

SHOE 1 RENDERINGS:

Leather uppers/ Suede toe and heel / Suede lace addition/ Taper tan/gum sole 

This shoe caters to those who like a low profile shoe

SHOE 2:

CAPTAIN

SHOE 2 RENDERING:

Leather uppers / Suede toe and heel / Tan/Gum rubber sewn rubber sole

This shoe has more lift who those who like a thicker sole.

DEVELOPMENT:

Shoes 1 and 2 are currently in R&D with the manufacturer. The materials will consists of leather uppers and suede accents.  The renderings above picture the shoes with canvas uppers, but they have since been changed. Canvas offerings may be added in the future. 

Another important aspect was the outsole.  We found it very important that outsoles stand out from the basic whites and blacks in the market.  An eye catching but subtle tan/beige felt right and it looked great with every color combination we've tried it on. 

If samples are delivered in time, I will definitely upload pictures of them on here. 

SHOE 3:

SAILOR

Variation of SHOE 1 with cap toe and suede heel tab.

SHOE 3 RENDERING:

White leather/ White suede cap toe / White suede heel tab/ Light tapered sole

Click to ENLARGE for DETAILS.

Blue leather upper/ Black suede cap toe/ Black suede heel tab/ Light tapered sole

Click to ENLARGE for DETAILS.

 White leather/ White suede cap toe/ White suede heel cap/ Light tapered sole

Click to ENLARGE for DETAILS.

Click to ENLARGE for DETAILS.

Shoe 4:

WALLY

Black suede upper/Black leather strip/Low gum sole

Brown suede upper/Dark brown leather strip/Low gum sole

Navy suede supper/Dark brown leather strip/Low gum sole

SHOE 5:

BLAKE

Heel Panel Version 1

Heel Panel Version 2

All leather shoe with contrasting leather panels at the toe, heel, and sides, with a very thin rubber sole. 

White leather/ Tan leather toe, heel, and side panel

LaK RED OCTOBER? 

SHOE 6: 

The Classic

Note:  The shoes will not have contrast stitching. Those are for CAD purposes only.  The tech packs do not show contrast stitching. 

PRICE:

$140-175


The shoes will retail for $140-175 depending on styles. This is a considerable mark down from a number of sneaker brands out there today. We know what it's like to want a great looking and stylish shoe, but are unable to "cop" because of the price tag. 

Although these aren't "cheap," neither are the materials and construction.  We're offering the best balance between quality and budget, and you will not be disappointed. 

UPDATE:

Production costs have been negotiated to be significantly lower, which will lower the retail cost. Final numbers are pending, and still under discussion. 

EXTRA CREDIT: APPLY YOUR BRAND TO A CAR

We took the same minimalist approach when desigining this car.  We put the same front and end accents on the car to mimic the shoes, and spaced the word marks (LaK) around main panels.  

We're still playing around this one, so this may change soon. 

CONCLUSION:

Thank you very much to everyone who took the time to go through our project.  We have been working incredibly hard, which I'm sure goes for all you of you as well. We appreciate all your feedback, and hope to connect with all of you through this class. 

A HUGE THANK YOU goes to Jeff Staple for making this class possible!

 

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