LHRX CO. | Skillshare Projects




What is LHRX? What does it stand for?

LHRX is an abbreviation of my middle name, L'Heureux (La-Roo). LHRX started off as my art signature/nickname and after working on a couple of brands for other people, I decided it was time to do my own thing. I started this project back in 2010 while still in college. After graduating I started my own little design and web company so LHRX was created after hours, late at night, and on the weekends.

LHRX is a one man operation, I don't mean that in the sense that I never got any help. Friends, fellow artists and designers have all given some of their time and thoughts to the project. I'm just the one who eventually makes the final call and puts together the goods. LHRX is based out of Omaha.

We do our own thing.

LHRX keeps a hardworking and humble attitude. I also try to show the community love by creating specific Omaha shirts now and then. It's hard to explain to people what it is like to live here, we have no pro sports teams, a crazy amount of bars, and a fast growing art and style scene; it's not a bad market to be in. Oh, and the weather is absoultely nuts, so we buy a lot of different clothes.

It's limited.

I only make maybe 15 shirts per print, once they are gone you can't get them again. There are exeptions, like if I get a bunch of requests for a few designs then I will print a smaller second run. The inital goal here is to create something the reflects the midwest. I call it a "project" because the initial goal wasn't to make a bunch of money, it was to make something that I would want to wear, keep the cost at 20 bucks and only do a few, in my opinion there is nothing worse then getting some fresh gear that your super excited about and then see some meatwad wearing the same thing.

My website is very much still a work in progress, but please feel free to check it out and any suggestions, comments are appreciated. www.lhrxco.com

While the fashion world is dominate in NYC, people tend for forget about the middle of the country, the midwest alone has over 65 million people and we watch the coasts closer than they realize.


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