Project Name: OYSTER
PRODUCT OFFERING
Sell limited edition prints
- Artists/bands I have shot include: Springsteen, U2, Radiohead, My Morning Jacket, Elvis Costello (400+ bands with more to come)
- check out some of my photos: http://bit.ly/L2l3YJ
- Edition of 25 signed prints with COA (Certificate of Authenticity)
- once the 25 are sold, there are no more except for “open edition” prints
- can offer Editions of 10, 25, 50, 100, etc
- “Open Edition” prints
- can sell an unlimited number of “open edition” print
- these do not have the exclusivity of limited editions
CURRENT AUDIENCE
350 people receive my Weekly Wednesday Photo email
GOALS
Increase WWP subscriber list to 5,000 by 12/31/13
Drive visitors to website that hosts images for sale
STRATEGIES
Use Facebook, Twitter, blog, etc to increase reach, awareness