Project Name:  OYSTER

PRODUCT OFFERING

Sell limited edition prints 

• Artists/bands I have shot include:  Springsteen, U2, Radiohead, My Morning Jacket, Elvis Costello (400+ bands with more to come)
• check out some of my photos:  http://bit.ly/L2l3YJ

• Edition of 25 signed prints with COA (Certificate of Authenticity)
• once the 25 are sold, there are no more except for “open edition” prints
• can offer Editions of 10, 25, 50, 100, etc

• “Open Edition” prints
• can sell an unlimited number of “open edition” print
• these do not have the exclusivity of limited editions

CURRENT AUDIENCE

350 people receive my Weekly Wednesday Photo email 

GOALS 

Increase WWP subscriber list to 5,000 by 12/31/13

Drive visitors to website that hosts images for sale

STRATEGIES

Use Facebook, Twitter, blog, etc to increase reach, awareness