LaMarr Broughton

Founder of L.I.F.E.T.I.M.E. EXCLUSIVE

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L.I.F.E.T.I.M.E. EXCLUSIVE

L.I.F.E.T.I.M.E. EXCLUSIVE... The Evolution of The Revolution.


Since I wanted a brand that will be around forever, I needed a logo that will last forever.  So i designed the below image. Three key words came to me when coming up with this design: Pyramids, Protection, and Royalty. The letters L (LIFE) T (TIME) X (EXCLUSIVE) are made up of all triangles (pyramids). The letters sit parralell with a shield (which is symbolisim of protection).  Lastly, and if you look at it as a whole it comes off as a crown (which is symbolism of royalty)

10 months ago the brand was birthed with the release of the first product, The Acronym T - shirt.  The Acronym T - shirt lays down the foundation for the brand with the straight to the point approach. Using a uninque screen print techinique I chose spell out the meaning of each letter in L.I.F.E.T.I.M.E.  The Acronym T- shirts are printed on deadstock inside out shirts. The inside out shirts are a subliminal jewel to remind all those that wears the T that "its whats on the inside that counts", which is another tasteful way to fashionably encourage our customers.

Growing up in Englewood Chicago during my adolesence, i hung out of the neighborhood block selling crack cocaine. It was common for me to stand on the block for weeks trying to make as much money as i could and only finding refuge from the trees that filled the block.  The trees played a major role as they would hide me from visiblity from the police, the trees also gave me shade to protect me from those scorthcing sunny days, as well as keeping me dry on the cloudy rainy days. 

Fast foward 10 plus years later i use those same trees to draw inspiration from. Camouflage has been a staple in the fashion world as long as i can remember.  Army fatigue was the go to camouflage but i personally thought that it wasnt practical nor functional for me. Hunters camouflage was more practical taken that the trees in my child hood neighborhood played such a major role in my life. So i designed this coat, made with suede hunters camouflage and leather. it also features 4 zippes ( 2 for the shoulders and 2 for the sides), front pockets, premium satin lining, and filled a double layer of thinsulate.

 

Having a litte fun with the fabric i decided to pair it with denim.... these are the results

The winters in chicago are no joke! With the below zero tempertures, mutiple feet of snow, and blistering winds, i wanted to create a product that fashionably protects you from the harsh weather.  Referencing back to my childhood days on the block, i thought about what used be the coldest thing on my body. it was my face! Even shopping downtown and walking down the magnificent mile, that hawk would be blistering to the face. So right before the winter 2012 i designed the Ski Mask, a reversible zip up luxury ski mask that can be worn as a hat and at least 8 different ways

stay tuned... will be updating daily 

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