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L'Autre Verger - Fresh, Local Produce

PROJECT SUMMARY:

My parents own a farm called L'Autre Verger (the Other Orchard) and I'm excited to take advantage of this great class to create some custom labels for their produce, namely:

  • Freshly picked blueberries
  • Homemade jam and chutney
  • Organic lamb meat (sorry, vegetarians)

Important words/elements: Organic, home-grown, local, fresh, and of course an ingredients list for the preserves. 

INSPIRATION/MOOD-BOARD:

I've been having a great time soaking up inspiration on the web. Below is a snapshot of my Pinterest mood board. Well...part of it.

AESTHETIC/APPLICATION:

I'm going for a rural, home-y, wholesome feel for the label, but I'd love to bring in some fresh decorative elements like folk-art patterns or stylized lettering. I'll explore this more in my sketches.

I'm envisioning a one-colour print sticker or a stamp-on-hang-tag kind of look, because it could easily be hung around a bucket of blueberries or a mason jar, or wrapped around a package of meat in butcher's paper with string. 

SPECIAL CONSIDERATIONS: 

As my parents' farm is in Quebec, Canada, the labels will either need to be bilingual or entirely in French. I'm leaning towards the latter, because I don't want to overcrowd the label, but I'm toying with the idea of doing a back-to-front label and having one language on each side. 

Onto the sketches!

SKETCHES:

Logo:

 

Label:

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