Gigi Rodgers

A Fine Human Being

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Kontrolld Khaos Apparel

April 1, 2014
Those hard lessons that Jeff talked about, when deciding to go into manufacturing, are true. So, so true. Just finished dealing with a manufacturer with questionable business practices, which brought me to the realization that I need to move slower. I was thinking to myself - "I HAVE TO MANUFACTURE NOW! NOW! NOW! NOW"!
Pump the brakes there doll.
If you want it done right and to your "not-so-unreasonable-high-standards" then stack the money away for the RIGHT manufacturer. With qualities such as:

1) One who's reputation and reviews are stellar from MULTIPLE sources.

2) Who will tell you the truth. Even if it means losing your business to someone else they recommend who can do it cheaper, or better. That's stand up character. 

3) Who are upfront about the costs and prices. No hidden fees or additional "admin fees" crap.

4) A company that drags you along in the process. There is nothing wrong with learning the in's and out's of your industry right down to HOW they cut the fabric for your apparel.

After dealing with that scallywag-able manufacturing company with shoddy business practices and given some time to decompress from that traumatic experience, I have come to some interesting conclusions, and must re-route some plans.
It's not a bad thing. It's just reality.

March 10, 2014
After 6 years...6 YEARS, I have FINALLY created the logo for Kontrolld Khaos! After all the other graphic designers, the excessive typography play, think tanks and plethora of sketches, I finally created the logo.
The funny thing is, I wasn't even trying to! I was sketching for possible stickers! Then the idea got into my head and I said to myself, "It's so OBVIOUS"! (as I shook my hands to the heavens befuddled as to why I didn't think of this 6, or even 3, years ago).
Now that I'm (obviously) over this shock and excitement, and the brain is in high gear, I'm EXCITED to see how this image evolves over time and to see what other graphic design play will be produced.
                          
                           The future hang tag

February 28th, 2014
Hey now everyone!
Let me start off by thanking Jeff Staple for the class and all of the pertinent information you devulged to us noobs. I am sure that you helped me avoid a few future curve balls upside my head, and for that, I say thank you!

To everyone else, thank you for taking the time to read about the majesty and mystery that is Kontrolld Khaos.
Website: www.kontrolldkhaosapparel.com
Instagram: instagram.com/kontrolldkhaos
Twitter: twitter.com/KontrolldKhaos
Blog: https://kontrolldkhaosblog.jux.com/

My name is Gigi and I am the Director of Doodling at Kontrolld Khaos. I'm the one who keeps the motor purring and mans the radio for the ride.

The Origin Story:
Kontrolld Khaos officially launched in 2008, but it wasn't a fashion apparel company. After quitting my very well paying job to pursue my entrepreneural endeavors, I realized I wanted to go back to my first love, the arts, and pursue a career that wasn't going to make me groan, "uuugh", first thing in the morning when the alarm ripped me out of my blissful sleep before the crack of dawn. So to do that, I needed to sharpen up my skills (and build some new ones), so I enrolled in Community College. I have been an "on again and off again student" for the past 6 years taking classes that I need to build my skillset and company.

Side rant: I never followed the curriculum. I don't need a degree, nor am I pursuing one, to be an artist. I need to produce artwork to be an artist. I went to community college to learn the basic skillsets needed in that particular craft. The real work happened after class, on my own time, fueled by my curiousity and the question "I wonder what would happen if..."? That question alone has produced some really amazing work that I didn't even know I was capable of. 

Getting back on track...
In taking the classes I found necessary, I have developed skills that I used immediately, including, but not limited to graphic design, photography, photo editing/manipulator, video production, video editing, and so much more.
I floated from job to job doing freelance graphic design and photography for a while, but no job really stuck.
Then on New Year's Eve of 2013, I was going to attend an art show that night and decided "I wanted to BE a piece of art". I was inspired by some random artwork that I had seen on the internet and decided to D.I.M.D.S. (Do It My Damn Self, a personal motto I live by every day) a "one of a kind pair of leggings" for myself. Heads were snappin' and the stares multiplied. Success! And the artshow was nice as well...


Ground Zero of Khaos

My mother and father both agreed I should make it into a business. I shunned the idea at first. Two days later, after the idea percolated in my brain a bit, the question of my life arose, "I wonder what would happen if....".
And now, I'm using ALL those skillsets I have been accumulating for ALL those years under one roof. My roof.
And that is the backstory of Kontrolld Khaos Apparel.

Manifesto:
Kontrolld Khaos is for the unmistakably, and unabashedly genuine person who can't help themselves and go forth and express themselves in their creative medium. These are the brave ones who have that bravado to express their creative intentions and say, "This is me. I am here".

"Every decision we make in our lives is a piece of communication. It's our way of saying something about who we are and what we believe. This is why authenticity matters. This is why you have to say and do the things you ACTUALLY believe, because the things you say and do are SYMBOLS of who you are, and we look for those symbols so we can find people who believe in what we believe". - Simon Sinek

I believe that Kontrolld Khaos can become a symbol for those who refuse to be the wallflower, for those who speak when others can't find the words, for those who dedicate themselves to their craft everyday, for the first people to fill the empty dance floor, and those who find peace and wonder in the sunrise and sunset over different horizons.
This is my mutant state of mind. And I'm not alone.

Behind the Scenes/Lookbook:
You've seen the 'Ground Zero' pair above. Things have progressed quite well this past year. Between fashion shows, newspaper articles, and D.I.M.D.S. production, Khaos is evolving!


Some damn SEXY looking packages wrapped and ready to be shipped to my customers using my DIY linotype skills.


Kontrolld Khaos leggings on "Redwood". See why I gave her that nickname? Just look at her stems!

 



Alexis D. showing women everywhere how to look good while working out without TRYING to look good while working out.

 


Just in case you have no idea how to pair your Kontrolld Khaos leggings with other apparel. No worries. I got this. Pick a hue...Any hue...


Kontrolld Khaos Leotards?! Geico cat said "Whaaaaat"? Kontrolld Khaos apparel is already 'art in motion' on the wearer, but to see art in "fluid motion"...on a stage...is a breathtaking thought to my hopes and dreams.


The unstealthiest ninja.


For the girl with the flower power and the song in her heart.


The Proposition:

The link to the line sheet/costing sheet

Sales and Sourcing Calendar

All of this information is prepared via Google Docs. If you have any troubles getting access to this information, please feel free to contact me.
The calendar is subject to change (since nothing EVER goes according to plan) and the sample line sheet is just that, a sample. I plan on using an online site to handle all line sheet orders by mid to late March.

New designs.
Micromanufacturing.
Various apparel and starting the process into accessories as well.

Digitizing this process will be easy for the customer (where did I put that lookbook?), easy on me to add and edit the book, and it helps save on printing and printing costs (1-Up Mother Earth!).

To help with the marketing process I will be creating 'swag bombs', "creating the news" through my myriad of creative talents (and friends), and, most important to me, building an online community of valuable content for my customers.

TO JEFF STAPLE, "What's in it for you?":
I am SO GLAD that you asked!
Is my brand a good fit for your store? Honestly, I have no idea.
But I will make it my mission to get bodies through the door excited to buy my product.
How am I going to do that?

1) The day that the product launches in the store, I will personally be walking the streets of New York, in my leggings, the whole day, promoting and telling people about where they can buy these leggings. That "unstealthiest ninja" photo above. Yep! That's me. I do my own stunts (#lucylawless). Though, I promise to use the streets of NY as my personal runway.

Why would customers be in a rush to get their pair?

2) Exclusivity. I'm going to dub it the Stapled Khaos Collaboration. I will create a design that can only be bought at your location, and nowhere else. Available to the public for a limited time. And at your discretion when it's done, it's done.

And of course any social media outlets I can reach out to help spread the word is always a bonus.

Phew! I think I can wrap it up here.
Thanks everyone for looking at my company!
I'm sure I will see you all around class sometime.

Cheers,
Gigi


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