Komorebi is an untranslatable Japanese word which captures the effect of sunlight shining through the leaves of trees, referencing to Japan's love and harmony with nature.
This, teamed with the Japanese tradition of 'broken is beautiful' whereby something that is broken and must be mended, is more beautiful than if it were new; leads to the focus of sustainability, eco-friendly and recycling concept of Komorebi.
Using Japanese inspired designs through educated studies of books, museums and exhibitions, Komorebi looks at hand embroidering on reused military garments/pre-loved footwear and garment construction using recycled fabrics.
The first collection will see a small sample of 5 core, capsule wardrobe items to encourage a minimal lifestyle in a bid to reduce textile waste. A strong streetwear fashion look that doesn't compromise on the lives of people in third world countries or the current effect of climate change on the planet. The collection shall be unisex to enhance the ease of the small wardrobe, making it available to double the usual target audience.
The colour scheme shall be neutral and earthy, with tones of deep green and orange as the highlights, this emphasizes the concept of the brand as well as the unisex design.
Included in the 5 core pieces will be a pair of straight to baggy fit trousers, a gilet, a jacket, a long sleeve top and canvas trainers. Together, the collection it's self creates one entire outfit, with room to layer and create different styles along with items already in the consumers wardrobe. With the initial target market being in England, the focus is on warmer garments, i.e. long sleeve's and layering pieces, to suit the majority of the seasons as this wardrobe is aimed to suit all year round, rather than just one season.
Pricing will cover the cost of the materials - which is low as they are sourced second hand/free/recycled, and then add minimum wage for the amount of hours that go into the embroidery or reworking of the garments. Garment construction is a much quicker craft, so the starting prices will range from roughly £70. Whereas hand embroidery is an art, traditional and time-consuming, meaning that some pieces could range up to £300, in order to pay a fair wage. If the demand becomes present or the prices are proving too high, then the use of free-motion machine embroidery could be introduced as well as the hand embroidery to lower the cost of the garment as it will speed up the process, however will have a varied visual outcome.