Knosey - The Food Smelling App

Updated: (5.21.14) Developed a stylized approach to things after client accepted logomark refinement. The type used in this set is friendly yet bold alothough complementing with its contrast. Still stuck on a bit of the coloring. Played around a bit with making some illustrative icons, etc... Maybe a lighter green to give the (CTA) Call-To-Action more visual prominensce. Thoughts? 

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INTRODUCTION (5.14.14)

This was a cool idea that a client presented as a challenge to create called the Knosey Mobile App Project. Simply put: Its a mobile app that lets you smell the food/cusine around you and lets you discover what establishments are near. Following the creative brief and branding tools, here is my process: 

A. MOOD BOARD  Giving the tone and feel of the project. 

B. LOGOS Logomark samples are attached with the concept direction included. 

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C. CREATIVE BRIEF (See below)

BACKGROUND:

Knosey is a cutting edge mobile app that uses sensory technologies allowing your mobile device to sense and detect foods near you. Combined with a GPS locator, Knosey can point you to nearby restaurants allowing you to taste the experience that is being deciphered through your mobile device.

OBJECTIVE:

To create a brand identity that illustrate new aged sensing technologies while connecting with the city’s hip dining experience. 

TARGET AUDIENCE:

City dwellers and local foodie aficionados, who want to experience food on the go [men & women age 18-35]. Festival attendees, pedestrians and travelers can use the technology to find the hidden gems of the dining and food world. 

MESSAGE:

Smell. Discover. Eat

Trying to taking the food discovery experience to a different level. Would love to bring the experience full circle using the new technologies on the go. 

COMPETITION:

Other mobile apps that let you find food/restaurants in the nearby area. 

OpenTable, Grubhub, etc… Most are location/GPS based rather than using the sensing technology coupled with your location. 

DISTINGUISHING CHARACTERISTICS:

That fact that this is new technology being embraced by the early adopters provides a clear sense of connection to food lovers around the world. By using mobile to enhance the on-to-go experience, you can use it no matter where you are located. 

CREATIVE CONSIDERATIONS: 

Neutral, warm tones, earth tones, hip dining, outing, city goers, tourist, pedestrians, etc… 

Must visually scale well on web, print ads, signage, etc…

TONE: 

City-Inspired, Hip, Friendly, Welcoming, Modern, Free-Spirited, Natural (earthy, ingredients, etc…)

Any and all feedback is welcomed! Help me select a logomark.