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Kiehl's Pharmacy

The audience: The Marketing Deparment at Kiehl's Pharmacy.

The Problem: Kiehl's has always relied on word-of-mouth and free samples to great success, but sales have slowed this year.  The CMO is looking for advice on whether or not to advertise.

How I can help:  Implement a traditional adveristing campaign to supplement Keihl's existing word-of-mouth  for increased sales growth.

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