Kate Arends

Personal and Lifestyle Branding: Building Your Story

Hi Kate, Thank you for this mini workshop! It have really made me question and give me real reasons why I believe I want to create my brand. I am a little stuck on what type of brand I am creating i.e lifestyle. Any ideas on what other type of brands are our there? anyone? Also please forgive the blank space where the brand name should be, since this workshop I don't believe the previous name is appropriate.  All feedback is welcome guys! Alisha   <img src="https://static.skillshare.com/uploads/parentClasses/9267145784b83b288491b69dd9f3f075/80be952c" alt="80be952c" /><img src="https://static.skillshare.com/uploads/parentClasses/9267145784b83b288491b69dd9f3f075/0c3cc7c2" alt="0c3cc7c2" />

Hi Alisha, a brand is simply a folder just like on our pc's but in our brains. What I do : I think about known brands and ask myself  what is it about. I would suggest you to think of a good competitor and ask what is it about and think about all the associations behind it. That could help you to find what your competitor brands are not offering and build your brand on it.

<img class="zoomable rounded-image-wrapper" src="https://static.skillshare.com/uploads/parentClasses/1f13a74110639170a9b15bfeaf4e2bc8/2763afaa" alt="2763afaa" />   Hi, Kate, Thanks for a very inspirational and functional workshop.  I'm in transition and the self-discovery part really touched my soul.  I just finished watching the videos and I'm now starting to dig in and do the work to complete the worksheets and post them for feedback.

Hello. Very nice project you have here. I just wanted to ask if, maybe, the mission was to "empower everY reader to live well"?

No matter how many times I review something....thanks for the catch!

Attached are the completed worksheets (both 1 and 2) from the class. Hopefully, these provlde you with an example of how to complete the assignments.&nbsp;
Looking forward to seeing your work in the project gallery!
<img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/ea81d6c67cab9b0d96d20e899b1d5e94/92c2181a" class="zoomable rounded-image-wrapper" alt="Kate Arends, Wit &amp; Delight- Worksheet examples - image 1 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/ea81d6c67cab9b0d96d20e899b1d5e94/92c2181a 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/ea81d6c67cab9b0d96d20e899b1d5e94/92c2181a 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">
<img src="https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/ea81d6c67cab9b0d96d20e899b1d5e94/d474478b" class="zoomable rounded-image-wrapper" alt="Kate Arends, Wit &amp; Delight- Worksheet examples - image 2 - student project" srcset="https://static.skillshare.com/cdn-cgi/image/quality=80,width=600,format=auto/uploads/project/ea81d6c67cab9b0d96d20e899b1d5e94/d474478b 600w, https://static.skillshare.com/cdn-cgi/image/quality=80,width=1000,format=auto/uploads/project/ea81d6c67cab9b0d96d20e899b1d5e94/d474478b 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">

Founder, Wit & Delight

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