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Stephanie Faye

Freelance Designer & Coffee Connoisseur

70

2

Just Because

This is a logo I designed for a fake company called 'Just Because'. The idea was that it would specialize in delivery of items on random days for no real reason.

I went with more of a graffiti theme because I wanted to encapsulate the urban feel, and left it slightly rougher rather than crisp vectors as I felt that would take away from the natural, hand-drawn feel that is more the company's aesthetic.

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Rough draft - I went through a few variations before settling on this composition.

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Solid draft - I liked the direction but felt it needed a bit more 'umph'.

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Solid shadow - final version with a thin shadow line, and construction lines still slightly visible beneath.

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