Steph F. ~ A Brand Apart

Freelance Designer & Coffee Connoisseur



Just Because

This is a logo I designed for a fake company called 'Just Because'. The idea was that it would specialize in delivery of items on random days for no real reason.

I went with more of a graffiti theme because I wanted to encapsulate the urban feel, and left it slightly rougher rather than crisp vectors as I felt that would take away from the natural, hand-drawn feel that is more the company's aesthetic.


Rough draft - I went through a few variations before settling on this composition.


Solid draft - I liked the direction but felt it needed a bit more 'umph'.


Solid shadow - final version with a thin shadow line, and construction lines still slightly visible beneath.


Please sign in or sign up to comment.