Julie Townend London

Julie Townend London - student project

Hi Beth,

 

Thanks for putting this class together.

 

As we are restructuring the business as a whole from an exclusive silk shirt retailer that ran on private sales to a digital platform that offers made-to-measure silk shirts, we are looking to redefine ourselves.

 

 

We would love to hear your feedback on our draft below.

 

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Founded by mother, entrepreneur, designer and stylist Julie Townend, We have been crafting luxurious silk shirts dedicated to iconic women’s wardrobe for over a decade. Since her modelling days, she’s noticed many women found themselves, just like herself, being in between sizes. Unfortunately, this is still a very prominent issue. With high return rates often associated to the wrong fit, pushing women to feel unheard, thus turning the act of buying something for themselves unpleasant.

 

Made-to-measure is nothing new under the sun, but is often restricted to workwear and occasionwear. Women have the power to choose what we wear as consumers, yet in order to do that, we have to accommodate to an out-dated – and poorly conceived in the first place – numerical sizing system that completely disregards body shapes. Instead, why don’t they purchase clothes that fit them perfectly because it’s designed for them specifically every day? We should be the ones wearing the clothes, not the other way around.

 

We have grown from catering to an exclusive clientele at private sales, on our journey to championing classic dressing through our online bespoke services. Along the way, we have combined our expertise in personal styling with user-friendly interfaces and investment-oriented approach to celebrate the power and the empowerement of the perfect fit on any occasion. As a result, our customers are able to effortlessly feel their most confident and look their most elegant in their tailored pieces. Our line was previously found in top boutiques in London and other locations in Europe, including The Place London, Baar & Bass and Sab’s Boutique. Learn more at www.julietownend.com.

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Kindest,

Julie Townend London