Jon Contino

Lettering for Package Design: From Sketch to Label

Hey Lindsey, I am particularly drawn to the bottom left corner. But I think the hierarchy is working better in the top right though. The logo as the main element and the rest of the info a bit toned down. Maybe you can try to mix up the two a bit keeping you leafy background. Also, I would look at typographic references to get the proper contrast and modulation of your type. Good luck! Isabel

I am designing a label for a fictitious hand and face cream company. I'm going for a minimalist design with vintage elements, maybe in the typography.Mood Board<img src="https://i1234.photobucket.com/albums/ff417/yllwcruiser/Label%20Class/Mood-Board.jpg" alt="Julep Apothecary - image 1 - student project" width="1024" height="1024" class="zoomable rounded-image-wrapper" srcset="https://i1234.photobucket.com/albums/ff417/yllwcruiser/Label%20Class/Mood-Board.jpg 600w, https://i1234.photobucket.com/albums/ff417/yllwcruiser/Label%20Class/Mood-Board.jpg 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">Some initial sketches<img src="https://i1234.photobucket.com/albums/ff417/yllwcruiser/Label%20Class/julep-sketches.jpg" alt="Julep Apothecary - image 2 - student project" width="577" height="485" class="zoomable rounded-image-wrapper" srcset="https://i1234.photobucket.com/albums/ff417/yllwcruiser/Label%20Class/julep-sketches.jpg 600w, https://i1234.photobucket.com/albums/ff417/yllwcruiser/Label%20Class/julep-sketches.jpg 1000w" sizes="(max-width: 600px) 600px, 100vw" loading="lazy">

Company

Community

Teaching

Mobile