JoeGoe: That's hot! (Update #5)

JoeGoe: That's hot! (Update #5) - student project

JoeGoe is a fictitious startup that aims to give you your coffee fix by delivering the best coffee from local coffee shops and cafes near you. No Starbucks. Ever.

JoeGoe v1

This is my first completed design of the JoeGoe one-pager, and I'm excited (and terrified) to get your feedback. My background is in User Experience Research, so it was tough designing a website without first going out and doing user research.

I'm interested to hear Meg's perspective on ding user research and usability testing before, during and after the design phase. I'm of the strong opinion that everyone in this course would benefit greatly from even a basic introduction to user experience and usability testing, given my experience with how much value it can add to a project.

Thanks in advance for the feedback!

JoeGoe: That's hot! (Update #5) - image 1 - student project

For those who may be curious, the color palette was found on Adobe Kuler. It's called "Winter Splendor". Here's the palette and associated hex values:

JoeGoe: That's hot! (Update #5) - image 2 - student project

JoeGoe v1b

Playing around based on feedback from Stephanie (thanks!). I like the idea of removing the drop shadow from the text on the coffee cup, but I'm not sure which I like best now that I've done it.

I tried using the darker brown as a background color for section 2, but again I'm not sure how I feel about it. It feels pretty dark.

Removing the separator (grey bar) between section 2 and 3 was a definite win. Not sure why I felt it necessary to put that there in the first place, but it's better without it.

Other thoughts anyone?

JoeGoe: That's hot! (Update #5) - image 3 - student project

JoeGoe v2?

Toying around with a different design direction. Given the one-pager nature of the site, I wanted to see how it would look as a longer-scrolling page, similar to sites like LayerVault and many others that are out there these days.

I've re-used some elements from the previous design as you can see. But I've also created some new stuff based on recommendations/comments from others here (thanks, BTW!).

What do you think? Old vs. New?

JoeGoe: That's hot! (Update #5) - image 4 - student project

JoeGoe v2.1

Minor changes, including updating the "big ol'" mug section so it's not so "big ol'", modified some colors, moved the twitter bar up to a more logical location, added a photo (not mine) to demonstrate the look & feel of that section.

More feedback please!!

JoeGoe: That's hot! (Update #5) - image 5 - student project