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Kristy Black

Designer of Awesome Things

59

7

Jelly Legs Zine

// UPDATE 6-5-15 //

Hey friends! It's been a while since I checked back in to share my progress with this project. This zine has since taken off and is now a periodically released zine featuring some of the coolest cycling stories I've heard in a while thanks to the awesome contributors. Here are a few photos of the final products and the branding I built for the zine. To purchase a copy of Jelly Legs, please check out the shop!

REVISED MOODBOARD

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IMAGES OF ISSUE #01

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ISSUE #01 INTERIOR

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ISSUE #01 INTERIOR 2

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USE OF CUSTOM STAMP

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CUSTOM STICKERS + STICKER PACKS

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FULL BRAND OVERVIEW

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Hi everyone!

So the zine I want to create is called Jelly Legs. The primary focus is on urban, road, and cruisers bicycles and the people who ride them. What I really love about zines is that they have this human touch to them that makes them so appealing. I find the little imperfections to be charming and yet at the same time, I am a graphic designer by trade so I also love clean layouts. I'm hoping to marry these two concepts in this zine by including a handlettered logo, stories, photos, and perhaps some illustrations as well. While this zine will be created electronically, I intend to create a series of hand drawn black and white patterns to use as back drops for the zine. By scanning those rough images in, it will give the zine that human touch while still keep the layout and design pretty clean.

Jelly Legs will be a quarterly zine with many contributors.While a bulk of it will just be photographs of bicycles, I would like to have some content specific pieces that really speak to the cyclist culture. Some initial ideas I have (which I likely will not be able to implement for this first zine) include:

GRAPHIC DESIGN, ILLUSTRATION & PHOTOGRAPHY. If you’re a graphic designer, illustrator, photographer, or any other type of visual creative with a passion for bikes and cycling and have some work you would like to showcase, let’s see it! Depending on the length of the other content, I can usually accommodate 5-7 pieces per issue (either all from one artist or from a variety of artists). // photos (measuring up to 8.5”x5.5” )

BIKE SHOP FEATURE. Let the whole neighborhood know why your bike shop is the best in town! I’m looking for someone to do a write about their favorite local bike shop. Interview the owners, take photos of the interior, get feedback from other patrons about why they love it, etc.    250–750 words + multiple photos

PERFECTION. We all have memories about a particular ride that was nothing short of amazing. If you have a particularly wonderful memory of riding your bike, I’d love people to share that story so that we can all live vicariously through your victorious ride! 250-500 words + optional photo

SHOW OFF. Do you have a great bicycle that you’ve been working on that you want to show to the world? Did you upgrade some rust bucket you found in your grandpa’s basement into the coolest ride in town? I want to showcase a bicycle (and all it’s specs) each issue, so if your bike is turning heads, I want to see it! // Detailed bike specs + multiple photos

DIGGER. Most of us have a gnarly scar or two from a bicycle-related injury. If you’ve got a crazy story about a wipe out you had, I want to hear it! // 250–500 words + photos

HORROR STORY. Do you experience a run in with a crazy motorist? Do you have an elaborate tale about some other awful experience you had on your bike? Vent your frustration and get it off your chest by submitting your story. 250–500 words + optional photo

BICYCLE RIGHTS. I’m looking for someone to write up various articles regarding bicycle rights and how to stay safe amongst the chaos of the road. Initial topics might include road rules basics, summaries of recent bicycle-related court cases, etc. I’m pretty open to whatever you’re interested in writing about // 250–500 words 

AS SEEN ON MY RIDE. Photos or stories showcasing things that cyclists have seen on their adventures.

GEARED UP. Brief information about basic bike maintanence and tips

// UPDATE //

Hi all! I put together a moodboard for the kind of feeling that I want this zine to ooze with. I'm also in Jon Contino's label class, and I using his class to develop a logo/stamp for this zine in order to create a consistent image. For that class, I needed to put together a moodboard, so I thought I'd share it with all of you as well!

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1 // 2 // 3 // 4 // 5 // 6 // 7 //

Sketches are still in-process!

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