Here is my teck pack! I couldn´t resist using my favourite colourway.
I´ve never seen such a detailed the design process of my work before. It is pretty interesting to see from where I´ve started to where I ended up. I mean I already had a very straight forward idea, but still there have been a few changes through out the last 4 weeks, based on comments from all of you. Thank you for that!
As a said before, one thing I do like about the JC shirts are the hidden informations on some of the shirts. They are printed on the inside and give the customer a random information, that has something to do with the theme of the shirt.
If the wording doesn´t sound right, please let me know, as I´m not an english native speaker.
Colour time! I played around with different colour options for the tshirt. The colours are still very nature inspired, but have a look below. The last two shirts could be for the ladies.
Maybe the shirt is not named after a colour like red, green or orange, but after a vegtable and fruit like strawberry, cucumber and pumpkins.
I was thinking a lot about the type, rounded or edgy. Then looking back to where I started, I found the reason why it should be edgy. It is not about another graffiti brush stroke font, it is about vintage tractor/farming advertising and there, this edgy style was used a lot. That´s why I changed it back.
Thank you for all your feedback. Based on that, I choose this version for now. Maybe this will change again. Let´s see. I coloured it in the colours I was imagine and it looks like I was hoping it will look like.
Any other colour options you want to see?
One thing I do like about the JC shirts are the hidden informations on some of the shirts. They are printed on the inside and give the customer a random information, that has something to do with the theme of the shirt. I´m currently thinking of what that random note for this shirt could be...
grown locally option (had to bring this back in, as I like the wagon on this option a lot):
and how I would place it on a t-shirt:
Alright, I think I have all the elements together. Right now I´m playing around with the composing. A few options are on the table. I now need to find the right balance and have to choose what elements can go, what elements can stay and where to place them.
One question I´d like to add, do I need to make a black outline around the cupkins, or would this be wrong? It looked wrong when I had it.
And here are some more details:
Because I´m listening to The Band, Neil Young and especially The Byrds´ "Sweetheart of the Rodeo",I want to keep the colours very melancholic. Farmers get up very early and finish the day very late. This is the mood I´d like to achieve.
Like in the beginning, where I showed Neil Young´s "Harvest", this is the colour palette I want to use. Maximum two orange/brown colours.
Let´s see if this is working or if I outline it as suggested and colour the elements in different colours.
First of all, I´ve noticed a few people from Boston are joining this class. I hope they and their family & friends are alright.
Below the first vector version of my tractor. I´m currently working on the wording and the details. Big question, does the driver need a chef hat or not? This has been done in the past quite a lot. On the other side, he is already smoking a cupcake pipe. Both could be too much.
Thank you all for your feedback. I took them on board and came up with two options so far. Looking forward to clean and colour them up. (added a better scan!)
First sketches to see how the set up could be like. I´ve done a few, but this is the only thing I want to share. The reason is, I´m not the best sketcher at all, therefore I´m looking forward to get this into Illustrator very quick and re-draw this to vectors.
The idea, as you can see below, is a tractor, that carries cupcakes, which look like pumpkins. Currently, I have a brown tractor and orange cupcakes in mind. Above a catchy phrase that supports the idea.
I´m not sure about the layout right now. I probably will play around with the single elements once they are in illustrator.
A few open questions:
Hi my name is Ulli,
I´ve been following the Johnny Cupcakes brand for 4 years now. It is not only the T-Shirts that I like, but the whole outlook of everything that´s happening around JC. From the website to the boxer short packaging, I like the focus on details. I can´t stop looking at the artworks as I always find another little detail hidden somewhere in the illustration. Next to Clark Orr and Benny Gold, you Chris, are my most influental (living) graphic designer. That´s why I joined this class and hopefully graduate with a nice little artwork.
Of course I do a JC project.
Cupcakes references are on most of the JC T-Shirts and tweaked to other things, like a mountain, a hive or a hat
Vintage looking typography