I'm starting company that produces supplies for life -- J. Stark. These supplies are authentic, durable, and made with a purpose in mind.
The first line includes: Duffle Bag, Gym Bag, Handkerchief, Card Wallet, iPad case, T Shirts, and Tank Tops.
Here is my mood board, I think it's a bit scattered, but I'm not sure how to curate it a little better.
The words that inspired it are authentic, genuine, vintage, american, sturdy, trusted, worthile, canvas, tough.