So just experimenting with a thought for the Johnny Cupcakes London store... Or Boston store to appeal to the locals.
Trying out an Irish theme. Couldn't decide if it was a better graphic to have The cupcake as the heart of the claddaigh or wrapped within it. Playing with the concept of using the bones in the celtic knot around the ring instead of underneath but unsure if that would be drifting too far from the brand identitiy. Also thought it might be fun to add a "triple tag", a tag that's three times as wide with a green/white/orange with the logo on the white field.