After going through the worksheets and the class, I crafted a semi-behind-the-scenes shot of my handmade beeswax food wraps for my followers. I wanted to focus on sharing the story of my brand, which I only really do every once in a while. The response was really great! I got more engagement than I had before and a lot of great support in the comments. The effect was the same on Facebook. The course was a great reminder to be story-focused in all that we do in our business, and it worked!