Here's my inspiration board: http://pinterest.com/ben118/benchic-sneaker-concept-inspiration-board/
My sneaker is about simplicity, positivity, beauty and living the good life. It's for people who love high end fashion, but also wanna be comfy and casual. These sneakers look cool in a beautiful suit or with shorts and a t-shirt. This is for someone who loves sneakers but wants something a little different than something you may have seen on the playground as a kid.