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In Strength Type Treatment

I'm currently rebranding a freelance client who owns their own nutrition/fitness business in San Fran. I was told to deliberatley avoid too sporty or workout heavy treatments and focus on handrendered type or illustration. I thought it would be appropriate to explore the illustration here. Enjoy, any feedback is greatly appreciated.

Some updates to my direction. Client came back wanting something close to sketch 10. I wanted to push the type a bit further and combine it with the relative flexing arm illustration. Figured this could also be laid out in a basic horizontal format for an secondary presentation.

This is a very illustration/decoration heavy treatment for the logo. Any feedback would be greatly appreciated!

My first round of digitization. There are obviously some empty spots that need something, and more can be done with the type. I wanted to get the basics down and get any feedback before I moved on.

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