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Imagination Station

I already need help/advice. My brand is "Creations by Snuggs." This is an adaptation of the logo I've used for years for my greeting cards,"Cards by Snuggs," which has 3 variations. Here's one of them. 

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Because I do more than cards, I changed to "Creations." I describe myself as a Jill-of-All-Trades. Maybe my brand should be "Jill-of-All-Trdes."  I design posters, programs, billboards, and more, I do performance presentations. I do event decorations. I handcraft, I write, And writing is the place I need help.

For my descriptors I put down "writing, performance, design," but I think there has to be a more vivid word for writing. When people ask me what I write, I ask what they want written. I have produced ad copy, poetry, feature articles, columns, programs (which I also presented), novels and nonfiction books, You name it, I've probably needed to write it at some point.

Can someone help me with a sharp, attention-drawing desciptor for writing?

PLEASE!  

After reading comments I changed the brand name to Imagination Station. It's a little more catchy. 

Now my brand reads:

                        Imagination Station

               Design, Events, The Written Word

The attributes are:

creative, whimsical, organic and unique.

I looked for brightness and colors that are part of my palette for my mood board. Finally I just stopped adding because there were so many different images I wanted to use. 

Here is my mood board, which I am current using for my project cover photo.

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Second step 

I added "playful" to my attributes. I like my work to be enough off-the-wall to bring an "oh, my gosh" response. I don't always succeed but do want a playful aspect.

Being something of a font freak - I have been known to immediately recognize the font on movie titles - I had a difficult time balancing clearly readable and freaky for my typography.

Here are the way-too-many choices I pulled up, including a couple of my old standbys, Jokerman and Curlz MT. All fonts are labeled.

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 This is too weird. Every time I save these fonts in jpeg, the "m" disappears in the AR DARLING font. Obviously, I will not choose that one.

Now off to put together my base logo. : )

My base logo didn't firm up until I started playing with the watercolors.  I wanted a font with a bit of a twist to it but my old favorite, Jokerman, lacked the clarity I felt was necessary for a brand logo. My final selection is not as quirky as some of those I liked a little better but it is clearly readable. I have seen some fancy brands that I struggled to interpret and I did not want that for mine.

So - here's my base. The name is in Papyrus. The descriptors are in the prosaic but clearly readable Calibri Light.

I considered a number of images to use and decided fieworks would best represent the feeling I wanted people to have about Imagination Station. I bounced them all around the text and in the end used them as spacers between my descriptors.

Here's the base design,

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Here are some of my experiments with watercoloring.

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Honestly, I still really love the Jokerman text but feel the Papyrus is a better choice.

Now, I am a purple person, so I like the white on bluey/purple best. Once again, trying to be objective, I think the brighter orangey/yellow is more eyecatching.  I would appreciate feedback from my teacher and fellow students on which to make my final - the blue or the orange. The final of each is posted below.

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 All feedback is greatly appreciated.

Here's the final base design.

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And here's my project final.

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Thanks, Teela. It's been fun,

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