"I'm Doing PR for pork sauce now"

Literally Bon Appétit is *killing* their marketing right now. I open nearly every single email I receive and I barely do that for my family. This particular email was funny with just the right amount of witty self-derision and just not taking themselves too seriously (the great subject line + the GIF of the llama). Plus they peppered in food recipes with personal stories from the staff -- it felt like I was reading an email from that one funny friend who throws ridiculous dinner parties. If anyone from BA reads this please know... *chef's kiss*  




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