June 11, 2013
Font needs work
Process of pencil to ink to watercolor, looking for that vintage feel
I inked the first two sketches that I really thought represented the company, both having two different feels to them, the first inked sketch of course tells more of a story and has more of an illustration feel. The second sketch more of a graphic/sleek look. Either way at this point I am not sure I am feeling the blocked out typed for each, I may be experiement with some different type fonts just to see what they may look like.
I have finalized my sketches down to my top three, each one having its own style and idenitity. From left to right and down, (Top Left) A playful label that brings you back to your childhood with a roasted marshmellow as a image but having the Ignite name as the focal point. (Top Right) A more illustrated label with a camping scene layered with nature graphics that lead your eye from top to bottom, I envision a hand painted flowing type with this label. (Bottom Left) A pure icon-graphic logo with the Cowboy-Pinetree-match icon with a circular out line having the company name blocked out to give it a very vintage look.
If I had to choose between the 3 It's a tie between the camping scene and the cowboy icon? But I'd like to hear what everyone thinks about these ideas I have. Once I am set on the final version I will start to ink out the logo. Thanks everybody!
Coming up with a project to work on I really wanted to challenge myself, I wanted a product that to the majority of the world deems insignificant when in terms of design. My goal with this label project is to create a lable that is visually stimulating and well as ecomonically and functionally useful to the product. I would like to capture the use of matches for its most natural form, to create fire. When I think of a fire, I think of a bonfire, nature, marshmellows, etc. Its a process of thinking that tells a story, and with that line of thinking I hope to create a well-designed label. Next step is sketching out ideas.