#INTHELOOP STREET JAM 1.0 | Skillshare Projects

Zul The Almighty

Creator x Designer @ induce Clothing




The culture of urban dance is a rapidly growing phenomenon. With shows like America's Best Dance Crew and So You Think You Can Dance? choreographers have become superstars and the spotlight continues to shine brightly. It only makes sense that a company based around street culture seed themselves into the scene, and with the help of induce Clothing, we will launch Karmaloop as a respected name within B-boy culture. Welcome to #intheloop.

A Street Jam is a gathering of dance participants who get together and compete in front of an audience to a music set by a DJ. Majority of these gatherings involve young people who's lives revolve around Art & Street Culture. This being an uptapped resource, #intheloop will create a bridge for new fans (and potential clientele!!) to find out about Karmaloop and enjoy Street Culture all in one-sitting.

This would be a full day event broadcasted thru Karmaloop TV, consisting of battle competitions among dance crews and individuals. Prizes would be awarded such as Karmaloop gift certificates as well as clothing & accessories. 

In addition, the audience will decide the winners of all battles by casting their votes thru twitter.

So execution is the next step, but the beauty of this idea is that is puts itself together with little difficulty. Put out the word and the people will come. Heck, we already made contacts just by taking the class into getting members of the Boston dance scene involved. 

The simplicity and the excitement this idea creates makes it a ideal marketing choice for any young company looking to gain followers and fans. Hope to make this idea a reality.

Much Luv,

Zul - Creator x Designer of induce Clothing


Twitter & Instagram: @inducewear


Please sign in or sign up to comment.