ICE from ASH - Jewellery website (redesign)

Hi,

My family run a jewellery business and I am redesigning the website, which had been growing organically as our collections developed without a clear direction or customer in mind. 

I want to go back and find out who are customers are and what they want so we can better serve them. 

I'm really excited about the design process, but even more interested to get some feedback, so i'd love to hear your thoughts! 

GOALS

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