ICA Home & Living - Spring Fever

ICA Home & Living - Spring Fever - student project

This was a great After Effects project, so a big thank you to Jake, for a great and informative lesson. I created a Spring promo for a ICA Home & Living. I love the paper effect, the little touches that give the video depth and texture and thought it was a great idea to tie in with a magazine. I added some sound to tie in with the theme of Spring, to add to element of fun and to give the promo a little extra. I made the video square so I could share it on Instagram. This was a lot of fun to create from the planning to the execution and I would recommend everyone to give it a go.

Alan McArthur
An Irish designer playing with shapes and colour