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I want to buy products I would never buy before

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I am sharing this Urban Outfitters newsletter because since the first quick look I gave to it I wanted to buy that top in the first image. I don't think I would never wear it except for home cleaning, but that pic is so grabbing my attention that now I just want to buy it.

So I believe this is a right way to set up a "buy me email" as the first picture is really grabbing and with the second one there is consistency in color code and style, also the last image is really working for me with that difference in colors is not making the email boring.

Because of that I think is a really effective email with a direct conversion. With visually clean and appropriate content.

I am curious to know what you think about it.

Thank you!

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