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I fly a spaceship

April 14, 2013

Hi everyone!

My name is Alexa and I'm a visual designer at StubHub in San Francisco, here in this class with a fellow coworker/designer! It's my first time and I'm still figuring the workspace out, so please forgive my spamming our project wall with empty projects (how do we delete those?!).

For the project, I'm going with an idea I've been brainstorming called "I fly a spaceship." I'm really interested in funky, fresh urban art, and recently with the modern conception of beauty. My hope is to explore that with stencil-style face silhouette, possibly a snazzy one-liner in a cool typographical lockup. It's not fully resolved yet, but the mood board I made has given me more direction. Themes I want to focus on are the silhouette (experimenting with only two colors and negative space) consumer culture and pop-art inspiration. I scanned a couple Tumblr blogs and was able to get pretty inspired. I plan on adding my own personal flavor and hopefully bring meaning to "I fly a spaceship". I would pitch a t-shirt design to a brand like Element, Free People or Obey. Conceptually, I'm thinking trendy sporting brands would appreciate a design like this because it will appeal to a certain demographic. A lot of my design inspiration comes from working in retail when I was younger. I paid attention to the different styles brands were following, and the messaging they were trying to deliver. I think the key will be narrowing down the concept; I have a ton of ideas right now.

Happy to be aboard!

April 16, 2013

Lately, the only artwork I have time for is professional visual and web design. Always on a computer and advertisement/corporate-related. It seems like I stare at a screen 24-7, so the transition back to conceptualizing my own design and sketching it out feels very different, but is very positive. It feels nice to hash out a concept based off personal ideas, for once! 

Here is a very preliminary sketch of the female I'll be portraying in my designs. Sort of gypsy-inspired, tattoo-art inspired. As I touched on earlier, I'm very interested in the idea of a silhouette, and it's actually been quite a challenge achieving this through a sketch. I found it hard to minimize detail and change this into a 2 or 3 color - only illustration. I'm going to take another crack at making it more simplistic, but still very iconic. 

I have a ton of ideas for the typographical portion, but I haven't figured out how I'm going to incorporate this yet. It seems like most people are pretty ahead in this class, and it's been very inspiring. I'm going to try to pick up the pace, but I'm definitely lagging due to the job. Just gotta be honest about that :-/

A little note on the "I fly a spaceship" motif: an idea that I've always had in the back of my mind (also seen plenty of other people do it) has been to take key phrases that sort of just stick with me, and make typographical art out of it. But in conjunction with that, I'd like to work this woman's face and expression/disposition into that typographical piece.  That's my idea in theory, we'll see how it plays out!

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