I♥♥♥San Francisco: Play--Explore--Create.

I♥♥♥San Francisco: Play--Explore--Create.  - student project

I♥♥♥San Francisco

This is  a travel app with a twist: it will show all things San Francisco from an insider's point of view--out of the way places, a full collection of eccentrics, and many opportunities for tourists to have a creative DIY experience.

The inital roll out will be via Facebook and Twitter.  Segments will then be posted on YouTube, and a WIX web site will also be developed.

I♥♥♥San Francisco: Play--Explore--Create.  - image 1 - student project

The Map
1. List all major “players” in the system (eg. a marketplace may have two major players: buyers & sellers)

a. Tourists

b. Locals

c. Travel Agents

d. Online Travel outlets (Airlines, Hotels,Cruises, Tours)

e. Local Brick and Mortars (Hotels, Tours,Restaurants etc)

f. Local Institutions: SF Park and Rec,Community Benefit District

2. List out any selfish reasons why each player would need their contacts/friends to join the service:

In San Francisco, people love the quirky, off beat, and to Be in the Know.
They also want real advice--especially when looking for a place to stay. What is an area of town really like?

a. Tourists--make a good recommendation to their friends.
b. Locals--Things for their out of town guests to do
c. Travel Agents--more outlets for clients
d. Online outlets--more traffic to their sites and
want to increase average order value of current customers so they want more of their customers to have the extension on their browsers,

e. Brick And Mortars--more customers

Business want to make more money. The system will allow them to do this from current customers. -- Businesses are constantly looking for innovative marketing angles to bring customers back more often to their shops. The system will give them such innovative angles.

3. List out all things you could possibly charge each player for on the service

a. Online tourists: Apps, merch, tours

b. Online Travel Outlets - percentage of each purchase made by tourist

c. Brick And Mortar: Advertising

d.Data: large amount of relevant data that will make our targeting and thus leads seem quite valuable for our existing online shop partners for their own customer acquisition.

4. For 2 and 3 above give a very short reason you think the player would be motivated to need their contact or pay for the service

If the quality of the content is relevant and useful, then a tourist/local may well go the extra step of buying app, merch, or add on.