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Tara Andrews

Designer & Illustrator

356

4

Hustle Harder Logotype

I love script type and how you can connect words and lines together. I am hoping to work that into my final logotype but we'll see if it will work with the phrase I chose or not.

I chose to draw "Hustle Harder" which is an inspirational phrase. I like the masculine looking type so I will try to emulate some styles like in my moodboard below.

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Initial sketches, these are on tracing paper so the ink is uneven on that surface.

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Bringing the text into Illustrator and working on the first word. Looking forward to tweaking it some more and playing with different angles for the shadows. I used many guides to get the type to be the right angle and consistent height.

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Need to do some more tweaking and then play with some colours but here is how this looks now.

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I tweaked some of the letters and refined the bottom underline.

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Here are a few colour variations.

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