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Hudson + Daughter Newsletter: A New Look

A big goal for this year was to reach my readers and customers on a more consistent basis and deliver value--to give them something they look forward to receiving in their inbox.


Specifically, I wanted to step it up for my subscribers in order to...

  • keep Hudson + Daughter top of mind for them
  • establish a relationship and build trust
  • start a conversation
  • entertain
  • inspire
  • reach subscribers who are interested in one or both parts of the Hudson + Daughter brand and may not be aware of the other (the journal and the shop)
  • continue to offer exclusive shop promotions

Here are screenshots of the newsletter that went out this week:

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