Updated Nov, 21st 2012
Imagine Tahrir Square without photos and videos from cameras and cell phones. Imagine Occupy Wall Street without Twitter and Livestream. Social media has allowed people to communicate and spread messages in innovative ways, and the greatest innovations are not coming from traditional top-down hierarchies, but from the bottom up.
Grassroots media is the power of individuals in society to raise awareness about the stories affecting there lives. Citizen journalists use the power of existing media tools to create content, engage communities, and spur action of issues all around the world. As media tools become more and more accessible, the power of grassroots media will only grow.
Will you play a role?
This course is for
In this course we will go over:
At the end of the course, each participant will have a detailed grassroots media strategic plan that will allow them to implement the skills learned from the course in their own fields of work.
The Promise and Peril of New Communications Technology (Human Rights Perspective)
Session 1 - History and Case Studies
- Project 1 - Analyze a grassroots media campaign (Choose your own or pick one from discussion board)
Session 2 - Using Grassroots Media
Video - Battleground Twitter.
Reading - Media War Escalates in Gaza
The New Digital Divide (Tageting the right Audience)
Session 3 - Building your Grassroots Media Presence
Reading - Obama Year 1 Report - Failing to tap Volunteer Base (Board Question - what could he have done differently? What can he do now in second term?)
- Project 2 - Grassroots Media Strategic Plan (Template)
Session 4 - Project Feedbacks and Next Steps
ecampaigning 2012 - Case Studies
About Nithin Coca - Nithin was formerly the Grassroots Media Coordinator for the Sierra Club, where he worked on transforming the organization’s traditional grassroots base into a media-savvy, socially networked one. He also helped spearhead Facebook outreach to high school caucus goers for the Obama campaign in Iowa. Besides Obama and Sierra Club, Nithin had also conducted media trainings for the New Organizing Institute, DoSomething.org, Kehati (Indonesian Biodiversity Foundation), Citizens against Longwall Mining, and Teens go Green Jakarta.