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How do home buyers/sellers use Market Data?

Objectives

  • To identify and understand how home buyers and sellers use market data in their home buying/selling process.
  • To identify and understand what data is the most useful.

Focus and Topics

The focus of this research is how home buyers and sellers use available market data in their home buying/selling process. We'll explore topics related to comparative market analysises and what data is the most useful.

Activites and Method

This design research will ultizie Contextual Inquiry as the primary research method. Design researchers will observe home buyers and sellers in an office setting as they search for and digest market data about housing. The team might also conduct research in the users' homes or in the other spaces were they search for market data. The team will focus on the following acitivies:

  • Where do home buyers and sellers go to get information on the housing market?
  • What information do they use primarily?
  • What information would they like to see (if not available where they are searching)?
  • How do they use the information after they've gathered it
  • Do they share the information?
  • Who do they share the information with?

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