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Homework: Defining Blogging Strategy

Purpose of my blog:

 

Establish myself as subject matter expert

Highlight work/experiences

Build rapport with readers and potential clients

Gain credibility

Income from affiliate partners

Creative outlet

Content development for future projects

Become a part of the blogging community

Search engine optimization to promote my brand

Elevate brand with the backing of a consistently read blog

Open the door for future opportunities such as speaking appearances, etc.

Fine tune my writing skills

Funnel content to social media outlets like facebook, twitter and pinterest

Create relationships with other prominent bloggers to gain feature opportunities

The fun of having a blog

Opportunities to create a home for a variety of media content including video, podcasts, etc.

First step in becoming a media outlet

Learn by teaching

Enhance other skills by default including photography, editing, marketing, etc.

 

 

Audience:

 

  • Demographics:
    • 30+
    • Married
    • Children
    • Suburbanite
    • Household Income of $100k+
    • Caucasian

 

  • Psychographics:
    • Loves decorating inspiration
    • Needs organizational and decorating tips
    • Likes the occasional DIY project
    • On a modest budget but loves to live vicariously through photos of wealthier peoples homes
    • Wants tips on interior styling and makeovers using items she already owns

 

  • Photo: See attached cover photo

 

  • Detailed Description:
    • Andrea is a 30-somethings wife and mother of two young children.  She loves making her house a home, but needs a little inspiration every now and then.  She doesn’t have a whole lot of time or money, so she needs to find DIY projects that are simple to do and styling tips that utilize many of the items she already has in her home.  She’s a pinterest junkie, so she loves a good visual and is likely to share images that really inspire her on her various social media outlets.

 

 

Style:

 

  1. First five words that come to mind about my blog: Inspirational, Great visuals, design/décor oriented, fun,  tips and tricks
  2. Five things I DON’T want it to be: stuffy, boring, ambiguous, repetitive, useless
  3. Equations:
    1. Inspirational – Repetitive = Refreshing
    2. Great Visuals- Boring = Appealing
    3. Design/Décor Oriented – Ambiguous = Focused
    4. Fun – Stuffy = Lively
    5. Tips/Tricks – Useless = Resource

 

 

Goals:

 

Specific:

Measurable:

Appropriate:

Realistic:

Time-bound:

 

SMART Goal for blog:  I want to produce fresh blog content at least five times a week and increase readership engagement by 10% within the next 90 days.

 

 

 

Brand Statement:

 

Fill in the blanks of the paragraph below. 

 

Best Laid Plans (name of blog) is a refreshing (descriptive word), appealing (descriptive word), and resource (descriptive word) blog focused on providing content about decorating and organizing (main topic area) to Suburban moms (audience #1), DIYers (audience #2), decorating-enthusiasts (audience #3) so that I can establish myself as a subject matter expert (main purpose)

Why are we doing this?

                  Highlight work/experiences

 (purpose #2)

                  Build rapport with readers and potential clients

 (purpose #3)

         Gain credibility (purpose #4)

                  Open the door for future opportunities such as speaking appearances, etc.

 (purpose #5)

 

By putting in the effort to develop quality content on a regular basis, we plan to: 

         Consistently creative fresh, useful content (goal #1)

         Increase readership engagement (goal #2)

         Establish brand credibility (goal #3)

 

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