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Kyla Ryman

Founder of Home Grown Books

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Home Grown Books

I started this collaboration with artists several years ago, when I was searching for beginning readers in my tutoring practice. We have created four sets so far, each with a different artist. We have now been selling for over a year through tradeshows and on-line (not as successfully- but just launched new website in November).

I am a reading specialist by trade and have never done sales or run a business before, so I am learning it all as I go. 

Goal: to create beautiful, educational early readers for children. We print locally and use noVOC vegetable inks and recycled paper. Our boxes are glueless and open up completely to reveal the set of books. We have worked with a women's collective in Bolivia to create alpaca knit cats based on a character in one of the books and we made beautiful wooden puzzles with a company in Vermont, but are no longer working with them. We want to explore creating an app for our books. We also want to curate the most green, beautiful, high-quality products to pair with our book sets for our website, rather than developing other products- we know how to do the books- the other products have been more challenging.

Model: We sell our products wholesale and retail through the website. 

Assets: niche product, 

-lots of great artists in NYC who are willing to work with us

-awesome printer

-$

-product to sell

Human resources: 

--we outsource graphic design for books and boxes

-need to find app developers

-me- I am a reading specialist

-an awesome assistant

Customers: tutors, moms and dads, teachers, people (like grandma) looking for a beautiful gift

They get a wonderful organic teaching tool for the earliest reader that is green, local, conceptually creative and made with love.

What is hard: messaging that is clear and informative to find the correct audience

We have a website: www.homegrownbooksnyc.com

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