Hilary Maloney

marketing strategist with too many hobbies




"Hobbyshop" is a concept I'm researching for a brand strategy project, so I decided to use the word for this class. 

Initial sketch:


I definitely realized how important it is to have a technical sketch that follows a straight edge. I'd like to do a few more sketches for the next project to keep editing in Illustrator minimal. This was my first time using the pen tool, and I ended up using a few diagonal handles to try to get smoother curves. 


I'm still noticing a few things I'd like to tweak in the final design, primarily how "shop" isn't quite consistent with the first five characters. I'd also like to add some simple texture to the background if anyone has tips for doing that!


I loved this project and look forward to working on a few more for practice!


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