Highest Good | Skillshare Projects



Highest Good

Name and Location:  Zeus Roman / St. Louis, Missouri

Brand Name:  Highest Good

Highest Good (DBA Highest Good Clothing Co.) is an apparel company based out of St. Louis, MO.  Our brand was founded in 2010, by Zeus Roman.  We owe our inception to Aristotle’s philosophy that is known as “summum bonum”.  Summum bonum is a Latin expression meaning "the highest good" and is used in philosophy to describe the ultimate importance, the singular and ultimate end in which human beings ought to pursue.  Aristotle taught that happiness is the highest good because we choose happiness as an end sufficient in itself.  Through our daily actions we are constantly searching and pursuing our highest good, which is happiness.  You Good?

Slogan/Mission Statement:  "You Good?"

Highest Good, an apparel company influenced by the word "innovative", This is where underground streetwear meets haute couture. Our pieces are made from the finest fabric with materials of high quality, meshed together with streetwear influences. This is not just a brand, it is a movement. It is a tool to break the barriers of all racial, statistical, and territorial boundaries, through style and expression. This is Highest Good.

Extra Credit - Video with non-native English speakers:



Current Designs: 

To the hometown birds. Go Cards!

Images of Collection CADs (Fall 2013):  The theme is based on success, money, and growth. We want to put out something that means something to us.  These things, we feel, are all part of reaching our highest good.  We decided to work with a color palette that would work well for the Fall.  Our tops feature original artwork from our founder/creative director Zeus Roman.

"The Come Up Collection"


Here we implement the triangle to create the image of Ben Frank.  All about the Benjamins!

"Sunflowers are the happiest of flowers, and their meanings include loyalty and longevity."

Goes right along with the Highest Good philosophy

This piece is everything our Fall collection is about:

- success, money, and growth 

- building pyramids, climbing the ladder of success

- breaking away and being free

Extra Credit - Branded Car

About:  We at Highest Good want to have a clothing brand that would not only be a world-wide phenomenon but should also be able to look beyond the confinements of clothing and accessories. When people find happiness in what they buy, what they use and see more than the materialistic returns of a particular product, it is only then that the sense of complete happiness can engulf one’s mind.

With intent focus on quality, efficacy, utility, and variety, Highest Good endeavors to not just offer you the best in any line of inventory but also items that would surpass the material.  

We began operations by selling products that were screen printed by us. We quickly realized in order to produce the quality and originality that we were searching for, we would need to manufacture the products ourselves. We are currently in the process of searching for fabrics to create the blocks, patterns, and samples for our first cut & sew line.

Website: www.HighestGoodClothing.com  

Facebook: www.facebook.com/highestgoodclothing

Twitter: www.twitter.com/highestgood  - @HighestGood

Instagram: www.instagram.com/highestgood - @HighestGood

Tumblr: www.highestgood.tumblr.com 

Google+: https://plus.google.com/102348714936694128792/about

Youtube: http://www.youtube.com/HighestGoodClothing

Vimeo: https://vimeo.com/highestgood


Please sign in or sign up to comment.