Highbrow "Start a New Course" E-mail | Skillshare Projects



Highbrow "Start a New Course" E-mail

Highbrow (gohighbrow.com) does a great job with e-mail design overall as it is an e-mail based service. This e-mail is a reminder for me to sign up for a new e-mail class, it includes a fun tone, beautiful imagery, and a clear message and action. This e-mail gives me all the info I need to know for their action within the first ~500 pixels, but then also offers summaries of "Popular courses" which could further intrigue me into taking action. 

I think the content's design and tone really comes off as "we have something to offer you", which held my attention because it differentiates itself from spam in such a practical way. I took action because the action was clear and they shared content that was actually interesting.


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