Hidden Moose Lodge

Hello! 

I have decided to create a logo and branding identity for a lodge called the Hidden Moose Lodge. I think that their branding could use an update to better reflect their Lodge and Brand.

I am currently still in the stages of creating a Creative Brief and Mood Board.  Here is a link to my ever changing mood board: http://pinterest.com/juliannalouise/mood-board-branding-identity/

I am excited for this journey!

(For time saving purposes I have not involved the owner of the Hidden Moose Lodge, when I have completed the project I plan to pitch it to them) 

Client: Hidden Moose Lodge
Project: Brand Identity

Background: Hidden Moose Lodge is a rustic log cabin bed and breakfast at the foot of Whitefish Mountain Resort, walking distance from the town of Whitefish, Montana, and a stones throw away from Whitefish Lake. During a stay at the Hidden Moose Lodge you will feel as though you are staying with friends at their home.

Objective: Create a logo that encompasses the Hidden Moose Lodge’s friendly atmosphere, as well as the rugged lifestyle of Northwest Montana that visitors will experience during their stay at the Hidden Moose Lodge.

Target Audience: Adventurous vacationers looking for a welcoming home away from home to rejuvenate and relax after a eventful day exploring Montana’s great outdoors. Typical customer is working middle class, ages 25-55, who longs for the woods.

Message: Reflecting Montana’s rustic beauty and history in a classic lodge atmosphere.

Competition: Other Bed and Breakfasts in Whitefish Montana, close to Whitefish Mountain Resort and town. Good Medicine Lodge, Garden Wall Inn, Grouse Mountain Lodge.

Distinguishing Characteristics: Family owned and operated creates the feeling of staying with friends.

Creative Considerations: Depict homey, rustic lodge atmosphere with texture and color.

Tone/Keywords: Rustic, Homey, Woodsy 

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