I want to create a label for Heritage Apple Ale Company. I want the brand to feel like the copmany has been around for years, and has a stong sense of tradition behind it. I'm also toying with the idea of a more modern vintage brand. I definitely want the ale to seem approachable and affordable. Not being a big beer drinker myself I view cider as the beer for non-beer drinkers, so I definitely want it so be eye catching and stand out from the other drinks as a no frills laid back drink.