Helado Oscuro | The Dark Side of Ice Cream

Helado Oscuro | The Dark Side of Ice Cream - student project

Helado Oscuro is a Mexican Ice Cream Store with a really bad bad bad image.

I've never worked for an Ice Cream brand, so I've foud this great opportunity to experiment something new.

Helado Oscuro (or Dark Ice Cream in english) is an spanish word game remining to Star Wars' Dark Side (sounds like "Dark S(ice) Cream").

Helado Oscuro presents a really new idea about Ice Cream, selling Spirits Drinks flavours like Jack Daniels, Khalua, Tequila, Champagne, etc. That's why this is the "Dark Side" of Ice Cream.

Thinking about deliveries: Brand, Menu, Napkins, Ice Cream, Bowls, spoons and others. 

Helado Oscuro | The Dark Side of Ice Cream - image 1 - student project

ACTUAL IMAGE

This is the logo and image of "Helado Oscuro".

Helado Oscuro | The Dark Side of Ice Cream - image 2 - student project

Helado Oscuro | The Dark Side of Ice Cream - image 3 - student project

So... what do you think? Do they need a better image?

ROUND 01

Sketching work

Helado Oscuro | The Dark Side of Ice Cream - image 4 - student project

Main Sketch

Helado Oscuro | The Dark Side of Ice Cream - image 5 - student project

OPTION A

Helado Oscuro | The Dark Side of Ice Cream - image 6 - student project

OPTION B

Helado Oscuro | The Dark Side of Ice Cream - image 7 - student project

MONOGRAM' OPTION

Helado Oscuro | The Dark Side of Ice Cream - image 8 - student project

ROUND 02

On screen

Helado Oscuro | The Dark Side of Ice Cream - image 9 - student project

Almost there...Helado Oscuro | The Dark Side of Ice Cream - image 10 - student project

I'm missing the texture and pencil's shapes... I don't really like the perfect paths.

What do you recommend to back there again?

ROUND 03

Fine toonings and I think I'm there with the brand.

Still concerned about the paths and loosing the handwriting essence.

Helado Oscuro | The Dark Side of Ice Cream - image 11 - student project

I'm burning out trying to solve a design issue: the white space between the "ELA" generated by the "Oscu" IT'S KILLING MEEEE ! ! ! !
What do you all think? What do you recommend?
I'm sketching some "Script" style from the C, or from the R to fill that space.
Help, help, help!


ROUND 04

Ok, moving forward with the texture here I am.

Helado Oscuro | The Dark Side of Ice Cream - image 12 - student project

And I created the Monogram for the brand plus some graphic elements.

Helado Oscuro | The Dark Side of Ice Cream - image 13 - student project

Damian Arce
Landor Mexico | Leader of CI Team