Historically, hela's customer base has been driven by word of mouth & regular emails from spa & individual service providers. I'd like to promote channels like online giftcard sales & referral discounts that stay a bit streamlined with that, especially in light of the type of product we offer.
Consistent promotions/ events (about 1 per month) that target new groups, that also gives avenues for existing clients to participate.
Participate in external events to raise brand exposure in appropriate way & get new email subscriptions that can be tracked for conversions - developing offsite massage arm of business.
Potentially adding acupuncture & eyelash extensions as a new services.
Calculate LTV & get more data on CPA.
Watch retention rates more closely & reward staff who have best retention rates with preference for booking new clients.
Limited test ad budgets in various channels for each event. (Trying a post-election VIP PNC mailing for target new DC-frequenter demographic.)
Expand channels that produce best ROI.
Consistent fresh activity online through website, fb & twitter & external local blogs.
Update & improve website content to help keep SEO rankings on top.
Educating & building consensus & buy-in among existing & new staff.