Deb Eastwood

Psychology Subject Matter Expert




"how to make a vision board to inspire you to succeed"

Your Headline's EMV Score:


This score indicates that your headline has a total of 45.45% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words.

And for comparison, most professional copywriters' headlines will have30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines.

A perfect score would be 100%, but that is rare unless your headline is less than five words.

While the overall EMV score for your headline is 45.45%, your headline also has the following predominant emotion classification:


Your headline carries words that have a predominantly Spiritual appeal. Words that resonate with Spiritual impact are the smallest number of words in the language. AMI research has found that Spiritual impact words carry the strongest potential for influence and often appeal to people at a very deep emotional level.

Words with Spiritual impact are best used with people and businesses desiring to make an appeal to some aspect of spirituality. This does not mean religion specifically, but any product or service that resonates with “spirituality” oriented markets are appropriate. The clergy, new age, health food and related markets all respond favorably to sales copy heavy with Spiritual impact content. Women and children also respond strongly to words in the Spiritual sphere. Marketing documents with strong Spiritual impact content can make for the most powerful presentations in the marketplac,e but must be used with considerable skill.

77Headline ScoreWORD BALANCE

An analysis of the overall structure, grammar, and readability of your headline.

B+It looks like some of your word categories are a bit low. Improve the balance for a higher score.Common words make up the basic structure of readable headlines. Great headlines are usually made up of 20-30% common words.Uncommon words occur less frequently than common words, but give your headline substance. Great headlines are usually made up of 10-20% uncommon words.Emotional words frequently stir an emotional response in the reader. They have been proven to drive clicks and shares. Great headlines are usually made up of 10-15% emotional words.Power words or phrases indicate intense trigger words that frequently command a readers attention and action. Great headlines contain at least 1 power phrase or word.Common27%Uncommon0%Emotional27%Power18%TIP: What makes emotional headlines so powerful?How To Make A Vision Board To Inspire You To Succeed Common Wordsahowtoyou Uncommon Wordsmake Emotional Wordshow to make Power WordsinspirevisionTIP: How To Master Your Headline Word BalanceHEADLINE TYPEYour headline type is a how toTIP: Learn More About Headline TypesLENGTH ANALYSISCHARACTER COUNT52Characters

Your headline is the right length.Headlines 55 characters long tend to earn the highest number of click-throughs.


Your headline is a bit wordy Try reducing the length of your headline to improve it‘s seo value.

TIP: How To Find The Best Length For Your Blog Post HeadlinesGOOGLE SEARCH PREVIEWhow to make a vision board to inspire you to is what your headline will look like in google search results which are limited by length.EMAIL SUBJECT LINEhow to make a vision board to inspire you to succeed

This is what your headline will look like as an email subject line. The optimal reading length is around 20 characters.

FIRST & LASThow to make a vision board to inspireyou to succeedTIP: When skimming content, most readers tend to read the first and last three words of a headline.KEYWORDSvision board

Headlines should include searchable keywords and phrases so that readers can find your content easily.


Your headline shows positive sentiment. Headlines that convey positive emotion tend to perform the best.

HEADLINE TIP: Focus On Keywords To Write The Best Headline77Headline Score


Please sign in or sign up to comment.