Headlines Apparel - make. headlines. | Skillshare Projects

Ben Cosgrove

Headlines Apparel



Headlines Apparel - make. headlines.

Name: Ben Cosgrove

Brand Name: Headlines

Location: Cincinnati, New York, Los Angeles

Established: 2012

Slogan: make. headlines.

Inspired by: Retro Streetwear, sports, sneakers, hip-hop, art, founding fathers of streetwear

Ohio born, USA made street-wear. Bringing the retro back to street fashion. Headlines embodies the philosophy that our clothing is our billboard, our vehicle to express ourselves. Clothe yourself wisely. make. headlines.



In drawing inspiration from our passion for sports, we targeted a summer release date for our first "sports minded" collection. The colection is called the American Pastime Collection paying tribute to the game of baseball, the ballparks we grew up in and the franchises our fathers and grandfathers handed down from generation to gereation.

The American Pastime Collection by Headlines Apparel

Baseball is in every way perfect; there are no flaws in the sport.  Everything flows together perfectly.  It is built around God's favorite shape, a diamond, and the rest is covered by the most incredible grass on the planet. 

Nothing beats sitting in your favorite ballpark, watching your favorite team on a hot, sunny day, with a hot dog smothered with all the goods in one hand and an ice cold beer in the other.  This scene is symbolic to American culture. 

It has gone through its share of changes, from the dead ball era, to the expansion era, to the long ball era.  But the sport has always been popular, and it always will be.  There's something about baseball, something magical, that will always make it America's sport, America's pastime.

American Pastime collection - Los Angeles

The historical franchise on the west coast has produced some of the games greatest headlines including a move from Brooklyn and the games first African American player. Beautiful uni's dawning our nation's great red, white and blue... the Dodger blue transitions well onto this pastime T. 

American Pastime collection - New York

The most notorious team in baseball, the Bronx Bombers have been making headlines for generations.  The Bambino agrees.  Make your own headlines.

American Pastime collection - Cincinnati

The games first major league franchise is the home of the hit king and also the home of headlines. A staple in the Cincinnati community, our Redlegs represent a right of passage... a right to make headlines.

Future Pastime Collection additions - ideas

American Pastime - New York

American Pastime - Kansas City


Welcome Screen with slide show

Blog Feed with Instagram widget (could be Twitter widget)

Product Page


Headlines Headwear on the way

With our first real collection honoring Baseball, America's Pastime, it's only fitting that we create some good ole ballcaps to compliment the collection. 

A collaboration with Pacific Headwear, our upcoming headwear releases will focus more on HDLNS branding than baseball logo inspiration though. Simple lines, classic black and white HDLNS look. Bringing Simplicity back to street fashion is one of our clear goals. Have we accomplished it here????

Scaled logos





Headwear: Simplicity - Retro

Sticking with the "bringing retro back to street fashion" theme, our first run of hats hopefully accomplishes this. A collaboration with Pacific Headwear we introduce a snapback and fitted option with our simplistic black and white colorways and displaying our shield and abbreviated logos.

We will do more experimenting with the embroidery, scaling the logos a bit and offering a 3D/rasied embroidery as well.

Hats were a hit. Sold out in 2 days. Working on additional hats and a secondary run of the OG now

Future Design Ideas:

To get where we are going we must always pay homage to the place from where we came... Headlines is 100% U.S.A. made and born in Cincinnati Ohio... The Heart of it all!

The OG Cincinnati Royals

Headlines: USA Made, Ohio Born... paying homage to our brand history.

The Ohio PacK: An idea for our upcoming release to include a collection of Ohio (Cincinnati specifically) pieces. The idea is to utilize Ohio specific design for an upcoming T-Shirt, Crew Neck/Hoody, Sweatpant and Hat Collection. 

This will obviously be just in time for fall and the kickoff of the NFL season.



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